Made in Sweden: Latin divas head north.Posted: April 9, 2012
It’s hardly a secret that the world loves a good Swedish-penned pop tune. Recent examples include Lady GaGa, Katy Perry, Adele and Japanese boyband Kat-Tun, all of whom can owe their recent successes to Swedish songwriters.
Now, Latin American artists are jumping on the bandwagon (and the next flight to Stockholm) and working with Swedish songwriters seeking an international hit. Two such artists are Jennifer Lopez and ‘Mexican Madonna’ Paulina Rubio who have both worked with acclaimed Swedish composer RedOne on their latest releases.
J.Lo has previously had great success working with RedOne on the global smash hit On The Floor. Now they’ve teamed up again, along with Pitbull, for Dance Again, a straight-up dance anthem prescribing the therapeutic benefits of shaking your booty as a remedy for heartbreak. It’s classic Swedish pop-by-the-numbers: simple lyrics, joyously catchy chorus and superb production all wrapped up in a glossy accessible package. Even Pitbull comes across ad vaguely listenable. Check out the glitter-infused extravaganza that is Dance Again below:
Not wanting to be outdone, Paulina Rubio has also courted RedOne and the end result is the Latin/nineties-sounding Boys Will Be Boys. It’s a fiery little number and a bit more hard-hitting but still insanely catchy. Even though reducing the entire male populace to a pack of hounds seems a tad dramatic. Nevertheless, once that chorus kicks in, lyrical content takes a backseat. Check it:
Very few people realize that it is Swedes who at the helm of today’s pop world. I tend to get alot of flak for listening to ‘unknown’, ‘obscure’ Swedish pop music so I take great pleasure in pointing out to my contemporaries that virtually every hit atop today’s chart that they’re fawning over is written by a Swede. And I never get tired of seeing that look of surprised abashment.