Watch: Switzerland hopes to be ‘Unbreakable’.

The music videos for this year’s Eurovision Song Contest entries are flying in thick and fast and the latest one comes from Switzerland. Check out the band Sinplus looking better than ever:

Switzerland 2012: Unbreakable performed by Sinplus

Unbreakable is, in my opinion, amongst the best contending songs in the 2012 Eurovision Song Contest and this music video only serves to highlight that. Set in a futuristic world where everyone lives in a Matrix-like state, Sinplus attempts to free everyone by harnessing the power of music and the message of their song. It is a bold, clean-cut video with a striking attention to detail and very vivid cinematography. One of the best videos this season.

All in all, the alpine nation has a really strong, tight package. I can’t wait to see Sinplus “rock, rock the place” in May. Good luck lads!

Sinplus + ‘Unbreakable’ = Eurovision

So the first official entry to the 2012 Eurovision Song Contest is known. Rockers Sinplus and their anthemic Unbreakable was chosen by the Swiss to represent the Alpine nation at the world’s biggest music festival. In my opinion, the Swiss chose well. Unbreakable was by far the best song and performance of night during Die Grosse Entscheidungsshow. Once again, the Swiss have elected to send a modern, catchy song with strong vocals. This  time, its anthemic rock very much in the style of The Cure or even The Killers. Thus, we have a very contemporary rock entry and the 2012 season is off to a flying start. The lads are young and charismatic and should go a long way in lending a more modern image to the Eurovision Song Contest, much like Lena did.

Commiserations to my two other favourites. Lys Assia was great and I’m all for classic chanson but as one of the ‘experts’ said, this is 2012. While C’était Ma Vie was a fantastic slice of nostalgia & charm, I fear it wouldn’t have done well at the Contest. My other favourite, Wrong To Let You Go by Katherine St-Laurent came across great visually and vocally but ultimately, it wasnt enough for the Swiss.

I am so very happy for Sinplus and their candidacy for Switzerland. It’s hard to believe 2012 has started already and what a flying start it has been too!

Switzerland decides tonight! Let the show begin…

The 2012 Eurovision Song Contest officially kicks off with the first of the national finals taking place tonight. Switzerland will be the first country to select their entry for 2012. After months of internet & jury voting as well as preliminaries, tonight it will all come to a head during ‘Die Grosse Entscheidungsshow’ as the very best of Swiss talent, both established and upcoming, compete for the right to sing for Switzerland at Europe’s biggest music event.

The line-up is pretty strong with a wide range of different music styles and genres. From contemporary Rhianna-esque pop to nostalgic French chanson, opera and modern rock to name just a few, it’s quite hard to pick an outright winner which is what makes it even more exciting.

My personal favourites are Unbreakable by Sinplus, Wrong To Let You Go by Katherine St-Laurent and C’était Ma Vie by Lys Assia. I’m quite excited about the idea of the Grande Dame of Eurovision and 1956 winner competing against Swiss youngsters. Whatever happens, it’s going to be something to talk about at the watercooler tomorrow. I also quite like Black Smphony by Atomic Angels but I find the chorus lacking. My outside favourite is Quand Je Ferme Les Yeux by Sosofluo is a pleasant little ditty sung in French. It was a surprise to find my favourites all performing in the last three slots. That bodes well but of course, it will all depend on the live performance and stage presence.

The Running Order:
Patric Scott feat. Fabienne Louves – Real Love
Emel – She
Chiara Dubey – Anima Nuova
Guillermo Sorya — Baby Baby Baby
Macy – Shining
Sosofluo — Quand Je Ferme Les Yeux
Atomic Angels – Black Symphony
Ivo – Peace And Freedom
Ze Flying Zézettes Orchestra – L’autre
Raphael Jeger – The Song In My Head
I Quattro – Fragile
Sinplus – Unbreakable
Lys Assia – C’était Ma Vie
Katherine St-Laurent – Wrong To Let You Go

How it works: A panel of jurors will comment on each of the 14 performances but will have no say in the result. The final result and winner will be decided by 100% televote.

How to watch: A webcast of the show will be made available on SF’s website here. The show commences at 20:05 CET.

Good luck to all the finalists! Here’s to a great show and may the best song win!